An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life.

Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.


An American based in France, ERIN MEYER is a professor at INSEAD, one of the world’s leading international business schools. She is program director for INSEAD’s Managing Global Virtual Teams and Management Skills for International Business executive education programs. She has written for the Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was s...