"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright brothers might have little in common, but they all started with why.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.


西蒙•斯涅克（Simon Sinek）

领导力哲学第一人

◆国际知名广告专业人士

◆Sinek Partners营销顾问公司创办人

西蒙•斯涅克发现了这个非常简单、却非常有威力的黄金圈法则。这个法则揭示出，为什么有些企业和个人那么成功，那么富有感召力。

从五角大楼到联合国，再到好莱坞，斯涅克受邀为全美国乃至全世界的人们做演讲，阐释黄金圈的威力。

他为许许多多领导者和组织担任顾问，其中有小企业和创业者，也有像微软这样的大公司，有非营利组织，也有政府和政治家；他的观点也频繁受到各大报章杂志援引。

同时，斯涅克也在哥伦比亚大学的战略沟通项目中执教。不居住在酒店的时候，他住在纽约。

如何寻找你的“为什么”，如何把你的理念付诸实践，欲知更多细节，请访问startwithway.com

您还可以在simonsinek.com上读到西蒙的博客文章。