Pitch Anything

- 书名:Pitch Anything
- 作者: OrenKlaff
- 格式:EPUB,MOBI,AZW3
- 时间:2024-06-22
- 评分:
- ISBN:9780071752855
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextronics "Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business." -JOSH WHITFORD, Founder, Echelon Media "What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve." -RALPH CRAM, Investor "Pitch Anything offers a new method that will differentiate you from the rest of the pack." -JASON JONES, Senior Vice President, Jones Lang LaSalle "If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work." -STEVEN WALDMAN, Principal and Founder, Spectrum Capital "Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions." -LOUIE UCCIFERRI, President, Regent Capital Group "I use Oren's unique strategies to sell deals, raise money, and handle tough situations." -TAYLOR GARRETT, Vice President, White Cap "A counter-intuitive method that works." -JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million-and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art-it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money-and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience-and you'll have more funding and support than you ever thought possible.
OreKlaff是Intersection资本投资银行Capital Markets的总监,他在这家公司为投资人和机构融资多达数千万美元。Intersection资本在Klaff的管理下,运用其极具创新性的方法募集资金并将神经科学融入资本市场的运作,现已发展至2.5亿美元的资产规模。Klaff是金融建模领域的专家,也是Velocity的联合发明者,Velocity是一款吸收了1亿美元私募资本和风险投资的产品。Klaff现在居住在美国加利福尼亚州的贝弗利山。
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Semi-zheng2018-12-13key word: lingua franca frame control (esp. time & prize frame), alpha power & beta trap, croc brain model trigger, dynamic social encounter. Comments: Only story matters. Data merely serves as the wanting.
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Rouge2020-07-22废话很多,不过思路和中国人不太一样,还是比较有意思的。求职面试、卖项目或者生活中找人帮忙都可以借鉴
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豆友1832489992024-01-09endorsement 背书,collide 碰撞,impervious 不受影响的,defiance 反抗,escrow 第三方保管,immerse 沉浸在,turf 地盘,remorse 悔恨,rapport 融洽,cajole 劝诱,gurus 大师,lubricant 润滑油,charisma 魅力,tycoon 大亨,conviction 信念,reap 收获,amenity 便利措施,bold 大胆的,skirmish 小冲突,novelty 新颖,126
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水杉是活化石2021-02-12我举这个例子的目的是为了让你看看弱势的框架在由权、地位和力量构建起来的强势框架下是多么的不堪一击。在这个例子中,这名警察拥有一切你能想到的优势:物理上的、正式的以及道德约東上的(你违法了,并且你知道自己违法了)。我们一起深入探索一下这名警察的框架,好了解实际上发生了什么。你从后视镜看到的他那辆巡逻警车的剪影和闪光的警灯为你带来了恐惧、焦虑和顺从的情绪。你的鳄脑进入了一种防御状态。你的胃收紧了,呼吸开始加速,同时心跳速度也在上升,血液开始涌向你的头部。这些所有的变化都发生在你的脑拉响警报的那一瞬间。你已经很难拿得出任何框架也好,视角也好,任何足够强健有力的观点能够在这个情境下打破警察的框架。这堂警察框架课程的核心在于:如果你需要去解释你的权威、力量、地位、影响力和优势在哪儿,那就意味着你没有掌握强势框架。理性地争辩优先级或是进行逻辑思考从来无法赢得框架斗争,也无法获得框架控制权。注意,案例中的警察完全不需要和你 Pitch,解释为什么此时他要把你拦下来。他不需要解释他的力量,他不需要把一只手放在自己的枪上,也不需要向你说明如果你被拘捕的话会发生什么。从他的角度来看,他完全没必要向你强调保持冷静和服从的重要性。他不会猜测你现在是不是又恐惧又焦虑。你的脑在面对警察框架的时候立刻并且自然而言地会有这些反应。你的一举一动都是自然而然产生的,完全不受意识的掌控。在这个社交场景的最后,警察递给了你一张罚单。这场短暂的路边会束了。他对你说的另一句话就只有:“在这里签字,用力点,第五份是你的。”最后他仿佛反应了过来,或是意在对你冷静和配合的态度给予褒奖,于是他加了一句:“下次开慢点。祝你愉快”进一步把你用于防卫自身的羞耻心击。每一场社交活动都是一次框架之间的斗争,强势的框架总会赢。框架之间的斗争很原始,它们不会让新皮层参与其中,而是直接在鳄脑层面做决策,并由...
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