Negotiation Genius

- 书名:Negotiation Genius
- 作者: DeepakMalhotra MaxBazerman
- 格式:EPUB,AZW3,MOBI
- 时间:2024-06-22
- 评分:
- ISBN:9780553384116
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.
Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer.
What sets negotiation geniuses apart? They are the men and women who know how to:
•Identify negotiation opportunities where others see no room for discussion
•Discover the truth even when the other side wants to conceal it
•Negotiate successfully from a position of weakness
•Defuse threats, ultimatums, lies, and other hardball tactics
•Overcome resistance and “sell” proposals using proven influence tactics
•Negotiate ethically and create trusting relationships—along with great deals
•Recognize when the best move is to walk away
•And much, much more
This book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.
From the Hardcover edition.
迪帕克• 马尔霍特拉
●世界著名谈判专家,哈佛商学院教授。
●在哈佛大学MBA 课程和众多企业高管培训项目中讲授谈判学,并在牛津大学布拉瓦尼克政府学院担任客座教授,经常为各国客户提供谈判咨询与谈判培训。
马克斯• 巴泽曼
●世界著名管理大师、应用行为心理学专家,哈佛大学工商管理专业杰西 • 伊西多 • 斯特劳斯(Jesse Isidor Straus)教席教授,肯尼迪政府学院公共领导中心联合主任。
●知名管理类杂志《最佳主管》(Executive Excellence)评选的世界前30 位管理学作家、演讲家和教师之一。
王崇巍
●亦知亦行创始人兼CEO,香港大学荣誉讲师,江西财经大学客座研究员。
●中国科学院心理研究所与美国俄亥俄州立大学心理学硕士,师从全球顶尖谈判专家罗伊·列维奇(Roy J. Lewicki)。
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july2016-12-11案例很经典,文字浅显易懂,是本好教材
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霓扣2020-04-08老板你别欺负我读书少
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凡事利2021-01-19没什么启发,除了开场3百万肖像照片使用权的例子还有点惊到我
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静川2024-02-01确定你的最佳备选方案对谈判来说非常关键,它能够帮助你建立一个理性、客观的底线,而它的基础是你对客观存在的所有备选方案进行细致的评估。可惜的是,谈判者经常会把最佳备选和谈判中的其他因素混淆起来。记住,你的最佳备选方案不是你认为公平合理的方案,不是你投入的成本,也不是你希望达到的价格。你的最佳备选方案是:如果这个谈判不成你需要面对的现实。
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yourself2023-04-21例如,如果一个买方通过谈判把价格压得很低,他就获得了更多的价值;如果价格很高,那么卖方就获得了更多的价值。
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yourself2023-04-21谈判中所创造的价值通过协议来体现,对双方来说,协议的达成让彼此都获得了之前所没有的附加价值。
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