To Pixar and Beyond

- 书名:To Pixar and Beyond
- 作者: LawrenceLevy
- 格式:EPUB,AZW3,MOBI
- 时间:2024-06-22
- 评分:
- ISBN:9780544734142
The never-before-told story of Pixar's improbable success.
“Hi, Lawrence?” the caller asked. “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.”
After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar.
One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track.
What Levy found in Pixar was a company on the verge of failure. To Pixar and Beyond is the extraordinary story of what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood’s greatest success stories.
Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar’s stunning ascent, how it took risks, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives.
LAWRENCE LEVY is a Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. He was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors....
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多喜子2019-09-16[有声书] 很精彩的一本书,来自Pixar前CFO,Lawrence Levy,记录了94年由Steve Jobs的一通电话邀请开始的Pixar之路:支持主创团队的Toy Story制作,让Pixar上市,Toy Story巨大成功之后的与迪士尼的“谈判”(修改合作条款,以让Pixar树立自己的品牌等等),以及05年前后将Pixar卖给迪士尼却依然保持Pixar在创作上的独立性。之前读Pixar CEO,Ed Catmull的Creativity Inc时就觉得Pixar不简单,这次从商业角度更加了解到了Pixar的巨大成功需要多少人的共同努力。Levy后来追随自己的兴趣,研究起了哲学、冥想等和现代社会的接轨。Levy也提到了Pixar的十年给Jobs回归并重启Apple打的重要基础。
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Jox2020-03-20比较好奇Ed Catmull的Creativity, Inc的书中为何对Lawrence Levy只字未提。从这本Levy的书可以从Finance的角度了解Pixar在1995年之后的发展历程。
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