解密Instagram

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  2023-02-24
  When Vine content production started to slow down, Twitter added a re-Vine button, so people could share other people’s Vines in their own feeds. The move had an unexpected side effect, similar to what might have happened to Instagram had they added a re-gram button. Because people could share other users’ content in their own feeds, they no longer had a motivation to attempt time-consuming creative skits.
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  2023-02-24
  Years later, as millions more people became Insta-famous enough to post sponsored content, perusing the accounts of the Instagram elite would start to feel like visiting an alternate reality where anything negative in life could be cured by a purchase. There would be semifamous people pretending to be vulnerable so they could sell products that they pretended to love, which supported a lifestyle they pretended was authentic. The flurry of aspirational branded posts would manipulate the masses into feeling bad about their normal lives. The effect would depress some of the early Instagram employees, who had wanted so badly to build a community centered around the appreciation of art and creativity, and instead felt that they had built a mall.
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  2023-02-24
  The money was perhaps even more convincing to Koum than Systrom was. When the deal was announced, everyone at Instagram was shocked all over again. The price was a stunning $19 billion. Plus, Koum got a seat on Facebook’s board, and WhatsApp got to stay in its own offices in a nearby town called Mountain View, with about fifty employees who were all now tremendously wealthy.
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  2023-02-24
  In order to launch the advertising business, Instagram had to dodge an uncomfortable reality: advertising agencies hated Facebook.
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  2023-02-24
  When he was a child, his father brought home a bat, ball, and mitt so they could practice baseball in the backyard. Systrom asked if he could go to the library first, so he could check out books about pitching technique before playing.
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  2023-02-24
  In 2013, he spent $30 million to purchase the homes surrounding his own in Palo Alto, to afford himself more privacy.
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  2023-02-23
  Ultimately the team came up with three Instagram values, all of which included not-so-subtle notes of culture clash with Facebook.The biggest was “community first,” meaning all their decisions should be centered around preserving a good feeling when using Instagram, not necessarily a more fast-growing business. Too many notifications would violate that principle.Then there was “simplicity matters,” meaning that before any new products could roll out, engineers had to think about whether they were solving a specific user problem, and whether making a change was even necessary, or might overcomplicate the app. It was the opposite of Facebook’s “move fast and break things,” where building for growth was valued over usefulness or trust.There was also “inspire creativity,” which meant Instag...
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  2023-02-23
  The Instagram team was too small to have codified what their values were, but now, confronted with Facebook’s hacker culture, they knew what they weren’t. Instagram wanted things to be carefully considered and designed before they were released to people. Humans, not numbers. Artists, photographers, and designers, not DAUs, the Facebook term for “daily active users.” They didn’t want to limit people to their likes and dislikes; they wanted to introduce them to things they’d never seen before.
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  2023-02-23
  The Instagram team didn’t think that the accounts it promoted should be profiting off their followers’ attention, especially if they were meant to be the models for everybody else. So that summer, Instagram culled its suggested user list from 200 accounts down to 72, in an attempt to quash some of the brand activity. In an email to the members of this suggested user list, the company explained their reasoning: “While we’re excited that people have a large enough audience to start experimenting with [advertising], it’s not the type of content we envision being the right experience for new users.”
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  2023-02-23
  The Office of Fair Trading’s report says nothing about network effects, indicating that Facebook didn’t fully explain its logic behind the deal. They took an opposite read on Instagram’s growth. “Whilst this indicates the strength of Instagram’s product, it also indicates that barriers to expansion are relatively low and that the attractiveness of apps can be ‘faddish,’” the report said.
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  2023-02-23
  Instagram was coming of age in an industry that revered and empowered founders above all else. In the deal contract negotiated with Facebook, Systrom and Krieger are the only two Instagrammers described as “key employees.” The magic Facebook was paying for was theirs.
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  2023-02-23
  Both started exploring how to spend this new fortune, in a way that the tight-knit team noticed. Krieger was planning philanthropic efforts, looking into how and where to donate money, and also inquiring about collecting modern art. Systrom started looking for a house and invested in Blue Bottle Coffee. Occasionally Systrom’s packages from online shopping would be delivered to the office. Employees noticed his new car, new Rolex watch, and new skis. Money had finally unlocked the opportunity for him to have the best, most finely crafted version of whatever he wanted, like an Instagram feed come to life.
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  2023-02-22
  As time passed without any explanation from Systrom, Dorsey stopped feeling hurt and started feeling angry. He realized Systrom had never wanted to sell to Twitter. Twitter had been played. Dorsey deleted the Instagram app and stopped posting altogether.
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  2023-02-22
  In theory Dorsey would be richer too, as one of Instagram’s earliest investors, but all he felt was sadness. He couldn’t stop thinking about Systrom. After all his advice and support, he’d thought they were friends. Why hadn’t he called, even just for business reasons? Dorsey had always said the door was open at Twitter. He had always said the price was negotiable. Did Systrom, always preaching about craft and creativity, value Facebook-style world domination more?
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  2023-02-22
  Systrom would tell his friends that Twitter never made a serious offer. In reality, they never offered him anything he wanted to take seriously. Only Zuckerberg understood what would appeal to Systrom: independence.
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  2023-02-21
  Instagram’s early popularity was less about the technology and more about the psychology—about how it made people feel. The filters made reality look like art. And then, in cataloging that art, people would start to think about their lives differently, and themselves differently, and their place in society differently.
• 积木王国

  2021-01-30
  她认为 Instagram使人们第一次能够透过他人的视角去观察生活一这种感受大致相当于宇航员第一次从外太空看向地球时所产生的心理体验，这是一个非常了不起的创新！在 Instagram上，你可以体验任何一个人的生活，无论他是一个饲养驯鹿的挪威牧民，还是一个南非的竹篮编织工。同时，你还可以用一种很深刻的方式分享并反思自己的生活
• 积木王国

  2021-01-30
  虽然粉丝数破百万的用户不到万分之一，但基于 Instagram惊人的体量，即使只有0。6%的人成名，那也意味着 Instagram上有超过60万的网红。这到底是怎样的一个概念呢？这意味着在 Instagram上，数百万人和品牌拥有的粉丝数量已经超过了《纽约时报》的订阅数量！这些网红基本上都有自己的媒体公司，他们引领潮流、讲述故事和娱乐大众。通过这些人进行市场营销已然成了ー个价值数十亿美元的产业。
• 积木王国

  2021-01-30
  Instagram已经成为一个前所未有的网红制造机。网红分析公司 Dovetale指出，在 Instagram中，粉丝数超过5万的用户高达2亿甚至更多这意味着至少有2亿人可以通过为某种品牌宣传来赚取基本的生活开销。
• 积木王国

  2021-01-30
  这就是现代生活的运作方式。我们几乎不曾有机会去反思事情到底是如何发展到现在这样的，当然也就没机会去思考这样的生活到底意味着什么。