富裕社会

• Victor

  2013-03-10
  Poverty was the all-pervasive fact of that world. Obviously it is not of ours. One would not expect that the preoccupations of a poverty-ridden world would be relevant in one where the ordinary individual has access to amenities—foods, entertainment, personal transportation, and plumbing—in which not even the rich rejoiced a century ago. So great has been the change that many of the desires of the individuals are no longer even evident to him. They become so only as they are synthesized, elaborated and nurtured by advertising and salesmanship, and these, in turn, have become among our most important and talented professions. Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.