营销革命3.0（轻携版）

• zhangdjxx

  2013-08-18
  营销1.0时代，即“产品为中心的时代”，这个时代的营销是纯粹的销售，是一种关于说服的艺术。营销2,0时代，“即以消费者为中心的时代”，企业追求和顾客建立紧密联系，不但继续提供产品使用功能，更要为消费者提供情感价值，独特的市场定位，从而打造独一无二的价值组合。营销3.0时代，”人文中心主义的时代“，顾客不再仅仅是普通的消费者，而是把他们看成具有独立思想，心灵和精神的独立个体，企业的盈利能力与它的企业责任感息息相关
• 无少

  2011-12-01
  美国著名剧作家罗伯特·麦基（Robert Mckee）认为，说服观众有两种截然不同的方法：第一种，罗列一堆事实和数据，证明你的观点，让对方理性判断。第二种，同时也是他认为更有效的方法，围绕你的观点写一个动人的故事，引发对方的情感呼应。
• 温驯的兰奈酱

  2014-05-02
  Part I TrendsChapter 1 Welcome to Marketing 3.0P5New wave technology consists of three major forces: cheap computers and mobile phones, low-cost Internet and open source.P7New wave technology enables people to turn from being consumers into prosumers.One of the enablers of new wave technology is the rise of social media. We classify social media in two broad categories. One is the expressive social media, which includes blogs, Twitter, YouTube, Facebook, photo sharing sites like Flickr, and other social networking sites. The other category is the collaborative media, which includes sites such as Wikipedia, Rotten Tomatoes, and Craigslist. P11Therefore marketing evolved. In the first stage, marketing was transaction oriented… In the third stage, marketing has shifted to inviti...