助推
内容简介：
什么是我们一生中耗时最多、最费心力的事？是做出大大小小的决策。但是，我们往往深陷难以计数的偏见和非理性中，做出荒谬的判断。通过本书，你将了解什么是助推，以及助推如何帮助我们提升智慧，做出更明智的决策。
作者简介：
理查德・泰勒，芝加哥大学商学院教授，金融与行为经济学家”。
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最新评论：
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晓榕2018-01-06结合《错误的行为》读更佳，行为经济学的大作
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Smilebox2015-09-26行为经济学是开始不再将每个人看作“经济人”了。这本书后面涵盖了社会和个人生活的很多方面内容，但是又仅仅是从社会经济学的角度来看待，所以给出的一些建议可操作性不强
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璃人泪@20112015-06-11可读性很强，“助推”的定义下得不错，部分内容无新意
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一锅脑浆粥2016-07-10Consider Texas’s imaginative and stunningly successful effort to reduce littering on its highways. Texas officials were enormously frustrated by the failure of their well-funded and highly publicized advertising campaigns, which attempted to convince people that it was their civic duty to stop littering. Many of the litterers were men between the ages of eighteen and twenty-four, who were not exactly impressed by the idea that a bureaucratic elite wanted them to change their behavior. Public officials decided that they needed “a tough-talking slogan that would also address the unique spirit of Texas pride.” Explicitly targeting the unresponsive audience, the state enlisted popular Dallas Cowboys football players to participate in television ads in which they collected litter, smashed beer ...
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一锅脑浆粥2016-07-10One of the most scenic urban thoroughfares in the world is Chicago’s Lake Shore Drive, which hugs the Lake Michigan coastline that is the city’s eastern boundary. The drive offers stunning views of Chicago’s magnificent skyline. There is one stretch of this road that puts drivers through a series of S curves. These curves are dangerous. Many drivers fail to take heed of the reduced speed limit (25 mph) and wipe out. Recently, the city has employed a new way of encouraging drivers to slow down. At the beginning of the dangerous curve, drivers encounter a sign painted on the road warning of the lower speed limit, and then a series of white stripes painted onto the road. The stripes do not provide much if any tactile information (they are not speed bumps) but rather just send a visual signa...
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一锅脑浆粥2016-07-10The combination of loss aversion with mindless choosing implies that if an option is designated as the “default,” it will attract a large market share. Default options thus act as powerful nudges. In many contexts defaults have some extra nudging power because consumers may feel, rightly or wrongly, that default options come with an implicit endorsement from the default setter, be it the employer, government, or TV scheduler.
常见问题：
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《助推》对未来的决策科学有何影响？
《助推》对决策科学影响深远，它推动了行为经济学从理论走向实践，成为政策制定和企业管理的重要工具。书中提出的“助推”概念，促使全球政府和企业重新审视决策设计，将心理学原理融入制度建设中。未来，随着大数据和人工智能发展，助推策略将更加精准和个性化。该书的普及也提升了公众对认知偏见的意识，推动了更理性、更人性化的决策科学体系的发展。 -
《助推》是否涉及道德争议？
《助推》确实涉及道德争议，核心在于“助推”是否算作操纵。作者强调，助推尊重个人选择自由，不强制改变行为，仅优化选择环境，因此具有伦理正当性。但批评者担忧，若被滥用，助推可能成为隐性控制工具。书中呼吁透明度和公众参与，确保助推目的为增进福祉而非谋取私利。泰勒和桑斯坦主张，只要符合公共利益且公开透明，助推是提升社会效率的有益手段。 -
《助推》对普通读者有什么实际帮助？
《助推》为普通读者提供实用工具，帮助识别并改善日常决策中的非理性行为。读者可学习如何设计个人环境，如将健康零食放在显眼处、默认开启自动储蓄等，从而更容易养成好习惯。书中案例贴近生活，语言易懂，让读者能轻松应用助推原理优化财务、健康及时间管理。通过理解行为机制，读者能更清醒地面对选择，减少冲动决策，提升生活质量和幸福感。
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